June 24, at 4: Founded by Guccio Gucci in Florence,it is now the most famous luxury brand in the world. It now has stores worldwide and a number of franchisees and high-end department stores that carry its brands.
This fashion brand has prepared the dresses for the women, men and kids with the fine quality fabric and other material, which can have great value among its clients.
The fashion brand has prepared these Gucci swot for the middle and high income group and they are provided with innovative designs and styles. The other products of the fashion brand are great and enough to create decency and delicacy in the personalities of its users.
GUCCI is the most desired luxury fashion brand, which has attained the status of highly successful brand and it was also globalize to expand its business.
There are different factors like clear brand positioning, growing consumer expectations, and look for the authenticity, which can contribute to intensify the competition in the market.
The fashion brand is well known Italian brand, which has prepared the dresses in unique styles to enhance the personality of the women and men. This fashion brand can be compared with other leading brands of the international repute in terms of innovation and uniqueness in its dresses.
Marketing Objectives The fashion brands are preparing the dresses for their clients in different designs and styles. The fashion designers use the creative ideas to designs the dresses, as the styles of the dresses are varied from time to time.
People like to look up to date and fashionable and they prefer such brands, which can provide those dresses in unique and innovative cut work and styles. GUCCI has the Gucci swot team to work best in the fashion industry and they can get the latest and unique styles for the different occasions.
These dresses are perfect for the middle class, upper middle class and rich class, and these dresses are available in different fabric quality. These dresses can meet the demands of the clients for different occasions and events.
Various business segments are needed to expand with the help of this fashion house for the creation of more luxurious products.
These dresses are perfect to enhance the personality and give decent look among your friends and relatives. Target Market GUCCI is the leading fashion brand, which is providing the high quality dresses to its clients in different markets.
The fashion brand conducts the survey to know the needs of the clients and they can provide such dresses in the market, which are highly demanded in that market. The emerging economies are the good places and markets, where the unique and fine quality dresses are present.
Product Differentiation and Positioning The fashion brand designs different types of the dresses for different clients. The normal dresses are made available for the middle and upper middle class and the luxury dresses are perfect for the wedding, party and formal wear for the rich families.
The variation in the dresses can meet the demands of the customers of all classes. This fashion brand leads in the market in terms of different dresses and these are unique due to their quality and class of work. Marketing Mix Place GUCCI has provided the dresses in different styles and designs for the clients in different markets but these dresses are mostly found in the higher markets, where the upper middle, middle and rich class can find them.
The dresses of the new styles are provided at different times after some time and the new styles are prepared in the new season, as the fashion trends are also changed from time to time.
Price The dresses of this fashion brand are provided at the price depending of the quality of fabric and the work over the dresses.
In the pricing strategy, the fashion house includes all types of the expenses, along with the tax charges, which are implied. When these dresses and the complete collection are exported then various other charges are also included, which can help in increase the rate of the dresses.
The fashion brand tries its best to look at the pocket of the buyer at the time of fixing the rates of the dresses. Promotion The company adopts the effective advertisement policy for the promotions of the products.
The advertisements in the electronic and prints media along with different advertising campaigns can help to increase the publicity of different dress collections.
The fashion lovers check the quality of the dresses and they can visit the outlets to buy the dresses of their choice. Marketing Strategy GUCCI is the leading and world known fashion brand, which has launched the complete collection of the dresses. The complete and wide exposure of the new collection with the new designs of the dresses can grab attention of the clients.
The clients need to carry out different and most efficient marketing strategies. The company needs to enhance the effectiveness of its distribution channel to provide the products in the target market at due time. SWOT Analysis SWOT Analysis on ability to find a job after graduation Introduction A SWOT analysis stands for strengths, weaknesses, opportunities, and threats.
The strengths and weaknesses show internal resources or capabilities as well as internal deficiencies. GUCCI Group is the leading group with apparel and accessories and it deals in the lifestyle and retail sector to provide innovative and luxury products to their.
Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is because according to the Top Global Brands in , both Hermès and Gucci along with Louis Vuitton was listed as the top 3 luxury fashion brands.
View Essay - GUCCI SWOT from BBA twet at American International University Bangladesh (Campus 5). Parent Company Gucci Group (PPR) Category Apparel and Accessories Sector Lifestyle and%(1).
SWOT analysis of Gucci is covered on this page along with its segmentation, targeting & positioning (STP). This pages also covers the main .
Introduction. GUCCI is the leading and world renowned fashion brand, which has been working in the fashion field for last few years. This fashion brand has prepared the dresses for the women, men and kids with the fine quality fabric and other material, which can have great value among its clients.